previous week . During Black Friday and Cyber ​​Monday, competition is more aggressive and prices are higher. Therefore, to stand out, receive more traffic and increase your sales, it is worth increasing your maximum bids, since the potential clipping path service benefits are also higher. Appeal to the emotions . Many of the purchases during Black Friday or Cyber ​​Monday are designed to be given during Christmas, so you can convince them that they will be the "ideal" and "best" prices for their loved ones. Keep in mind that there are also many purchases to cover personal wants and needs,

so you can appeal to "you deserve it" or "fulfill your dreams now or never". Get ahead of the date with your email marketing campaigns . While the competition is still deciding what to do, you can let your mailing list know about the fantastic discounts that await them. For maximum effectiveness, find a catchy subject line, personalize the message for different types of customers, and make sure you send the email at peak times. Do not remove your landing page after Cyber ​​Monday . If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and be in the first positions during the key dates.

Of course, make sure that the content is relevant at all times. Take advantage of the power of social networks . According to a study, in 2017 no less than 1.5 million mentions of the event were made on social networks only during the key date of Black Friday. So make sure your online marketing plan includes options to join the conversation. Start a referral program . According to Nielsen, recommendations are the most trusted form of digital advertising. Timing your referral programs to be most active during Black Friday and Cyber ​​Monday